Last Updated: August 21, 2026
Tl;dr: Collecting data is important for good matchmaking. We will never sell or give away your personally identifiable information or contact information. We do use and share data that cannot identify you — aggregated, de-identified, or anonymized data — including for commercial purposes, and we only share your identifiable information with partner services when you individually agree to it. If you’d like to reach us, write to [email protected].
GameTree PBC (“GameTree,” “we,” “us,” and “our”) is a Delaware Public Benefit Corporation with the public benefit purpose of fostering rich human connections and improving the joy and happiness of our users.
GameTree respects the privacy of its users (“you”) and has developed this Privacy Policy to demonstrate its commitment to protecting your privacy. This Privacy Policy describes the information we collect, how that information may be used, with whom it may be shared, how long we keep it, and your choices and rights regarding such uses and disclosures.
By using our website, mobile application, Discord bot (Scout), or any of our services (collectively, our “Service”), you are accepting the practices described in this Privacy Policy. If you have any questions about our privacy practices, please refer to the end of this Privacy Policy for information on how to contact us.
To make our commitments precise, this Policy distinguishes between three categories of data:
When registering as a user with GameTree, you may log in through third-party services such as Facebook, Discord, FuturePass, or other supported authentication providers. If you do so, you authorize us to access relevant account information consistent with your privacy settings on those platforms, which may include your public profile, email address, interests, gender, birthday, photos, personal description, and friend list.
You may also provide us with:
Some information you choose to add to your profile or test results (for example, personality traits or preferences) may be considered sensitive in your jurisdiction. You are never required to provide it; if you add it to your profile, you are choosing to make it visible as described in Section 4.1.
Our Discord bot, Scout, collects certain information when it is added to a Discord server or when users interact with it. This includes:
Scout does not read or store the contents of messages in channels where it is not explicitly invoked. Data collected through Scout is subject to the same protections described throughout this Privacy Policy.
We automatically collect information from your browser or device when you use our Service, including:
Cookies: When you visit our Service, we may assign your device one or more cookies to facilitate access and personalize your experience. Through cookies, we may automatically collect information about your activity on our Service, such as pages visited, time and date of visits, and links clicked.
Pixel tags: We embed pixel tags (also called web beacons or clear GIFs) on web pages, ads, and emails to access cookies and track user activities such as page views. Ad companies may also use pixel tags to measure ad performance.
Mobile device IDs: In our mobile app, we use mobile device IDs (or Advertising IDs) instead of cookies to recognize you, store your preferences, and track app usage. Advertising IDs can be reset in your device settings.
We may allow service providers, advertising companies, ad networks, and other third parties to display advertisements on our Service. These companies may use tracking technologies such as cookies or web beacons to collect information about users who view or interact with their advertisements. We do not provide any PII or contact information to these third parties; where these technologies involve pseudonymous identifiers, your opt-out choices in Section 5 and Section 9 apply.
Some of these third-party advertising companies may be members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies at www.networkadvertising.org. Opting out will not decrease the number of advertisements you see.
We may receive information about you from other users (for example, when another user invites you, reports a concern about you, or references you in a support request), from partner services you have connected with your consent, and from publicly available gaming profiles you choose to link to your account.
We may use information that we collect about you to:
Job Applicants. If your personal information is submitted through our website when applying for a position with GameTree, the information will be used solely in connection with considering and acting upon your application. We may retain your personal information for the purpose of considering your application for current or future available positions.
Our core commitment: we do not sell, rent, or give away your PII or contact information to third parties. The categories below describe the only circumstances in which information leaves GameTree.
When you register as a user of GameTree, your profile will be viewable by other users of the Service. Other users will be able to view information you have provided to us directly or through social media, such as your photos, first name, age, approximate distance, personal description, Gamer DNA results you choose to display, and information you have in common. If you match with another user, you will be able to chat with them and they will see the content of your messages. Please exercise judgment about what you share in your profile and messages — information you share with other users can be seen, saved, or re-shared by them.
We may share information, including personal and financial information, with third parties that perform certain services on our behalf, such as hosting and infrastructure, fulfilling orders, providing customer service, performing business analysis, ad tracking and analytics, payment processing, content moderation, and supporting our Service functionality. These service providers may have access to personal information needed to perform their functions, are contractually required to protect it, and are not permitted to share or use such information for any other purposes.
We may offer integrations, features, or benefits from third-party partner services that you may want to use — for example, game platforms, tournament organizers, community tools, or reward programs. If a partnership would involve sharing your PII, contact information, or other identifiable data beyond what is described elsewhere in this Policy, we will only share it with your individual, explicit consent, given at the time of the specific integration or offer. Before you consent, we will tell you what data would be shared and with whom. Once shared, the partner’s use of your data is governed by the partner’s own privacy policy, so we encourage you to review it. You may withdraw your consent to future sharing at any time in Settings or by contacting [email protected]; withdrawal does not affect data already shared, though you can request its deletion from the partner directly and we will assist where we reasonably can.
As described in Section 2.5, advertising and analytics partners may collect or receive pseudonymous data (such as advertising IDs, device information, and in-app event data) in connection with serving and measuring ads and analyzing usage. We do not provide these partners with your PII or contact information. Depending on your state or country, this kind of disclosure may be considered a “sale” or “sharing” of personal information under applicable law even though it does not include PII; you can opt out as described in Sections 5 and 9.
We may use, share, license, sell, or otherwise commercialize aggregated, de-identified, or anonymized data — for example, trends in gaming preferences, personality-type research, matchmaking statistics, and market insights — with third parties including researchers, advertisers, business partners, advisors, and investors, for any lawful business purpose, including monetization. This data cannot reasonably be used to identify or contact you. We commit that we will not attempt to re-identify de-identified data, and we contractually prohibit recipients from attempting to re-identify it or from using it to target or contact individuals.
We may also share pseudonymous data (including personal information in hashed, non-human-readable form) with third parties for measurement, research, and business analysis, subject to the opt-out rights described in Sections 5 and 9.
We may disclose your information, including personal information:
In connection with a substantial corporate transaction such as the sale of our business, a merger, consolidation, asset sale, financing, due diligence, or in the unlikely event of bankruptcy, your information may be transferred as part of the transaction. Any successor entity will be bound by commitments at least as protective as those in this Privacy Policy with respect to previously collected PII, or will provide you notice and an opportunity to delete your account before materially different practices apply.
We retain your personal information for as long as your account is active and as long as reasonably necessary for the purposes described in this Policy. After account closure, we delete or de-identify personal information within a reasonable period, except that we may retain certain information where necessary to: comply with legal obligations; resolve disputes and enforce agreements; prevent fraud, ban evasion, and abuse; maintain the integrity of our matchmaking systems and recordkeeping; and maintain de-identified or aggregated data (which is no longer associated with you). Chat messages you sent to other users may remain visible to those users after you close your account. Backup copies may persist for a limited period before being overwritten in the ordinary course.
We use administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access and disclosure, including encryption of data in transit and access controls limiting employee access to personal data on a need-to-know basis. However, no system can be completely secure. We do not promise, and you should not expect, that your personal information, chats, or other communications will always remain secure. Users should take care with how they handle and disclose their personal information and should avoid sending sensitive information (such as passwords or payment details) through chat or other insecure channels. If we become aware of a data breach affecting your personal information, we will notify you and applicable regulators as required by law.
We do not currently respond to Do Not Track (“DNT”) browser signals, as the industry has not established a common standard for responding to DNT. However, where required by applicable law, we treat a Global Privacy Control (“GPC”) signal from your browser as a valid request to opt out of the “sale” or “sharing” of personal information for that browser and, if you are logged in, your account.
Depending on your state of residence (including California, Colorado, Connecticut, Texas, Virginia, and others), you may have the right to: know or access the personal information we hold about you; obtain a portable copy of it; correct inaccurate information; delete your personal information; opt out of the “sale” or “sharing” of personal information and of targeted advertising; and limit the use of sensitive personal information. We do not use sensitive personal information for purposes other than providing the Service you request and the purposes permitted by law.
You may exercise these rights through Settings or by emailing [email protected] with the subject line “Privacy Rights Request.” We will verify your request (typically by confirming control of the email or login associated with your account) and respond within the time required by applicable law. You may use an authorized agent where the law allows, and we will not discriminate against you for exercising your rights. If we decline a request, you may appeal by replying to our decision; we will explain the outcome of the appeal and, where applicable, how to contact your state attorney general.
We do not knowingly sell or share the personal information of users we know to be under 16 without the opt-in consent required by law.
If the GDPR, UK GDPR, or similar law applies to you, GameTree PBC is the controller of your personal data, and we process it on the following legal bases: performance of our contract with you (providing matchmaking and the Service); your consent (e.g., optional profile data, partner sharing under Section 4.3, marketing, and precise location); our legitimate interests (service improvement, analytics, security, and fraud prevention), balanced against your rights; and compliance with legal obligations.
You have the right to access, rectify, erase, restrict, or object to the processing of your personal data; the right to data portability; and the right to withdraw consent at any time (without affecting processing before withdrawal). Where we rely on legitimate interests for direct marketing, you may object at any time and we will stop. You may exercise these rights through Settings or by contacting [email protected], and you have the right to lodge a complaint with your local supervisory authority.
When we transfer personal data out of the EEA or UK, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses or other lawful transfer mechanisms.
Our Service may contain links to websites that we do not operate. These third-party websites may independently collect information from you. We recommend that you review the privacy policies of any third-party websites you visit. This Privacy Policy does not apply to Discord itself; your use of Discord is governed by Discord’s own privacy policy.
Although our Service is a general audience Service, we restrict use to individuals age 13 and above. We do not knowingly collect, maintain, or use personal information from children under the age of 13. If we learn that we have collected personal information from a child under 13, we will delete it promptly. If you believe a child under 13 is using our Service, please contact us at [email protected]. We also do not knowingly sell or share the personal information of minors under 16, or serve them targeted advertising, without consent where required by law.
Our servers are located in the United States, and your information may be transferred to, stored, and processed in the United States and other countries where we or our service providers operate, which may have data protection laws different from those in your country. Where required, we implement appropriate safeguards for such transfers as described in Section 9.2. By using our Service, you understand that your information may be transferred to our facilities and to those third parties with whom we share it as described in this Privacy Policy.
We will occasionally update this Privacy Policy to reflect changes in the law, our data collection and use practices, the features of our Service, or advances in technology. When we post changes, we will revise the “Last Updated” date at the top of this document. If we make material changes — including any change that would permit sharing of PII or contact information beyond what this Policy allows — we will provide prominent notice (such as in-app notice or email) before the change takes effect and, where required by law, obtain your consent. Your continued use of the Service following the posting of changes means you consent to and accept those changes. If you do not consent, you can delete your account by following the instructions in Settings.
If you have any questions about this Privacy Policy or our privacy practices, or wish to exercise any of your rights, please contact us at [email protected], or write to GameTree PBC, Attn: Privacy, at our registered address in Delaware, USA.